DEWTOUR: Green Label Art Recap

This week, I took a road trip along with Hawaii Mike, Brad Clarke of Rad Collector and Mega and Rob from BlackScale down to Boston. On the way, we had to hit up Louie’s Lunch in New Haven Connecticut, home of the first hamburger. There, we downed dope burgers at the place that started it all. When we landed in Boston, we stayed at the Langham Boston Hotel, courtesy of Mountain Dew. Being in Boston, we were able to hit up all the must-see shops along Newbury Street. We took advantage of the special opportunity to visit our Karmaloop family, where they took us out and showed us around, special thanks to Dennis Todisco for taking us out for a night on the town. Towards the end of the first night, the team from Karmaloop accompanied us to “Cool Kids” show held at the Middle East venue, we ended the night by seeing most of the nightlife boston had to offer.The second day, we started the day off with the good people at Mountain Dew, who generously took us out to breakfast. After that, the rest of the day was spent with them literally giving us a real behind the scenes look at the setup process of the Mountain Dew sports show. While being at Dew AST Preliminaries, we kicked it with some of pro’s and people behind the scenes to learn a little bit about what it takes to put together a show like this, and see what it is exactly that they do. While being there, we hand the chance to link up with, and run into a lot of good friends that we don’t see regularly. The highlight for me having the privilege to see the finished products for the Green Label Art: Shop Series for 2010, where we got a first look at the 35 Mountain Dew cans that individual skate shops and artists around the country created as their own version. We got to sit in on the interview’s with Mountain Dew skateboarder P-Rod and legendary graphic skate artist Don Pendleton, both who worked jointly to design their own signature can for Mountain Dew. This is Paul Rodriquez’s second Mountain Dew Green Label Art design, and he wanted to base this design strictly off of skating. P-Rod knew that Don Pendleton was an artist who understood skate way of life and wanted him to help with this project. They gave us an idea of how the collaboration came together; what it took to build the process and make the collaboration come to life. The winning admission can will make its approach to the streets next year as an endorsed Mountain Dew. Once again, Mountain Dew is providing action sports fans the possibility to encounter the Dew Tour like never before, and only Green Label takes you beyond the typical and features the best art. Along with everything else Mountain Dew did for us, they gave us amazing gift bags with a signed can and a bunch of other goodies. Thanks to Mountain Dew for granting us the access and letting me document the Mountain Dew Tour.

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